JAJU Launches 'Rice Moisture Soothing' Sun Care Series

Launching Three New Products to Strengthen Beauty Lineup

Shinsegae Casa announced on May 12 that its lifestyle brand JAJU is strengthening its beauty lineup by launching the 'Rice Moisture Soothing' sun care series, a functional cosmetic product with ultraviolet protection.

JAJU has newly introduced the 'Rice Moisture Soothing' series, designed to address summer skin concerns by combining UV protection with moisturizing and soothing care. The products were developed with a focus on a comfortable, lightweight feel for everyday use and are suitable for both the face and body, offering a total sun care lineup for the summer season.

The lineup consists of three products: 'Rice Moisture Soothing Sun Cream,' 'Rice Moisture Soothing Tone-Up Sun Cream,' and 'Rice Moisture Soothing Face & Body Sun Lotion.'

The 'Rice Moisture Soothing Sun Cream' is a daily sun care product that has completed skin irritation tests, making it suitable for comfortable daily use. The 'Rice Moisture Soothing Tone-Up Sun Cream' helps to refine blemishes, skin tone, and texture for a radiant complexion. It features a pink beige color, allowing it to be used as a makeup base. The 'Rice Moisture Soothing Face & Body Sun Lotion' is a multi-purpose product that can be applied to both the face and body.

A JAJU representative stated, "We plan to continue expanding our lineup of practical beauty products tailored to seasonal and lifestyle environmental changes, thereby enhancing our competitiveness in this category."