Buldak Mart Heats Up KCON JAPAN... Unveils New Product

Samyang Foods Unveils Hangang Convenience Store-Themed Booth
Spreading K-Ramen Culture... Pre-launch of New "Swicy Buldak"

Samyang Foods received an enthusiastic response for its "Buldak Mart" booth, which was themed after the Hangang convenience store, at "KCON JAPAN 2026."

On May 11, Samyang Foods announced that from May 8 to May 10, it successfully operated the Buldak Mart, an experiential booth for the Buldak brand, at KCON JAPAN 2026 held at Makuhari Messe in Chiba Prefecture, Japan.

Samyang Japan, the local subsidiary of Samyang Foods in Japan, recreated the atmosphere of a convenience store to provide visitors with a unique space where they could experience Korea’s distinct food culture. At the booth, the new product "Swicy Buldak Stir-fried Noodles," set to launch in Japan this summer, was unveiled in advance and sampling events were held.

The Swicy Buldak Stir-fried Noodles are characterized by the signature umami-spicy flavor of the Buldak sauce, which is balanced with the sweetness of caramel for a sweet and savory combination. The addition of star-shaped sugar as a topping provides a novel texture, while the product’s spiciness has been reduced compared to the original Buldak Stir-fried Noodles, allowing for a milder and more approachable taste.

In addition, special sets featuring popular products such as Buldak Stir-fried Noodles and MEP were offered at reasonable prices exclusively for KCON JAPAN 2026. The booth also hosted a sampling event for the "Buldak Potato Chips Four Cheese Flavor," which has gained popularity locally in Japan. Furthermore, an interactive event was held where visitors who uploaded booth experience photos or product photos to social media received original Buldak stickers, resulting in a highly positive response.

Samyang Japan also attracted considerable attention at "KCON JAPAN 2025" last year by hosting sampling events for Buldak Stir-fried Noodles and Buldak Potato Chips. At that time, the SNS authentication campaign featuring brand merchandise generated more than 6,000 posts, and over 12,000 people participated in sampling events for MEP and Tangle.