Hanwha Life Insurance: "Sales Performance of Planners Using AI Is Over 40% Higher"

28,000 Planners at Subsidiary GA and More
Productivity Rises with Proprietary AI Service
Number of Foreign Planners Up 16% Year-on-Year

Hanwha Life Insurance announced on May 11 that its insurance planners, as well as those at its subsidiary, the corporate general agency (GA) Hanwha Life Financial Services, increased their sales performance by more than 40% by utilizing its proprietary Artificial Intelligence Sales Training Solution (AI STS) and translation services. The AI STS and AI translation service, which Hanwha Life Insurance developed using generative AI for the first time in the industry, have proven to be especially effective in customer consultations.

Previously, in April last year, Hanwha Life Insurance launched its AI STS, which allows for coverage analysis and product recommendations based on customer information, as well as dialogue generation, repeated practice, and feedback.

The greatest advantage of the system is that by simply searching for the name of a managed customer, it generates scripts that explain insufficient coverage and recommend products based on their insurance contract information. It also analyzes and provides feedback on conversation speed, voice tone and volume, and pronunciation accuracy.

The system is also useful for meeting new customers. By entering only simple information such as gender, age group, occupation, and unique customer details (such as medical history or family background), it recommends appropriate scripts for consultations.

Currently, about 28,000 users, including planners at Hanwha Life Financial Services, a subsidiary-type GA of Hanwha Life Insurance, are utilizing the system. When Hanwha Life Insurance compared the sales performance of users and non-users, it found that the average monthly health insurance sales per user was more than 40% higher than that of non-users. This indicates that planners trained with AI-driven scripts were able to more accurately read customer needs.

AI STS also offers a translation feature that translates generated scripts into Korean, Vietnamese, Chinese, Russian, Japanese, and English, enabling foreign financial planners to improve efficiency in customer consultations.

Looking ahead, Hanwha Life Insurance plans to leverage AI to create hyper-personalized scripts that incorporate customer insurance claim histories, customer service and call center consultation records, and more.

Hanwha Life Insurance expects that as the number of foreign customers residing in Korea increases, so too will the demand for foreign insurance planners. Taking into account the difficulties faced by foreign planners who cannot study complex insurance terms in their native languages, the company launched the generative AI-powered "AI Translation Assistant" in October last year.

Domestic planners can also select and take educational videos, mock exams, and AI explanation support—resources used to prepare for qualification tests—in Korean, Chinese, and Vietnamese. Hanwha Life Insurance plans to expand these offerings to include additional languages such as Russian and English in the future.

The AI Translation Assistant has also had a positive impact on expanding the foreign planner market. The number of foreign planners active at Hanwha Life Financial Services has reached 1,681, an increase of about 16% compared to 1,451 at the end of 2024. The company analyzes that the introduction of the system last year has improved the efficiency of qualification registration for planners.

The service is also having a positive effect on the management of foreign customer contracts. The number of foreign insurance policies sold by Hanwha Life Insurance increased from approximately 28,000 in 2023 to 46,000 in 2024, and to 73,000 last year, growing by more than 50% annually.

Junsoo Jeon, Head of Marketing at Hanwha Life Insurance, stated, "We plan to continue launching various AI services so that planners can provide hyper-personalized consulting tailored to each customer."