KOSPI Surpasses 7,000: Stock Book Sales Jump 305%

Book Sales Surge in the First Half of the Year
Special Events and Promotions Respond to Rising Demand

As the KOSPI surpassed the 7,000 mark and continued to set new all-time highs day after day, expectations for the stock market have spread to bookstores as well.

On May 9, Yes24 announced that sales of domestic stock-related books at its stores during the first half of this year (January 1 to May 6) soared by 305% compared to the same period last year. In January and February, when the KOSPI broke through the 5,000 and 6,000 marks respectively, sales also increased by 319% and 294% compared to the same periods last year. Like the KOSPI, sales records for books in this field are also reaching new highs.

With nationwide interest in stock investment rising, there has been a noticeable shift in readers' focus from "short-term investment" to "long-term investment." Book sales in investment, financial technology, and economics categories—including asset management, pension investment, and financial literacy—have all shown a steady upward trend.

Amid rising demand in these areas, Yes24 has organized special exhibitions and author lectures related to investment, financial technology, and economics. In the "Economics, Business, and Self-Development Special Exhibition," running through June 30, the company highlighted must-read financial technology books and noteworthy economics and business titles under the theme "The Book You Read Now Will Change the Second Half of the Year." Customers who purchase recommended books during the event will receive gifts such as eco-bags. On May 31, author Kim Sung-il will hold a lecture and book signing at Mapo Central Library in Seoul, titled "Achieving a Lifetime Monthly Salary of 5 Million Won: A Three-Step Practical Pension Investment Strategy."

O Da-eun, PD of the Economics, Business, and Self-Development division at Yes24, stated, "In the era of KOSPI 7,000, there is a clear trend where the interest in investment extends beyond a temporary craze and leads to systematic economic learning and long-term asset management strategies. We will continue to provide content, lectures, and other resources that offer practical help for readers to establish their own investment principles."