Ace Bed Opens Premium Experiential Store "Ace Square Geumcheon Branch"

A Five-Story Store Opens in Doksan-dong
Showcasing Ace Bed's Signature Products and Premium Furniture

Ace Bed announced on May 8 that it has opened a large premium experiential store, "Ace Square Geumcheon Branch," in Doksan-dong, Geumcheon-gu, Seoul.

The Ace Square Geumcheon Branch is located in Doksan-dong, an area in Geumcheon-gu with a high concentration of commercial and residential complexes. It is adjacent to Gasan and Guro Digital Complex (G-Valley), and has convenient access as it is connected to Siheung-daero, a major transportation hub in southwestern Seoul. The five-story building spans approximately 209 pyeong (690 m²), offering a more spacious and comfortable environment than standard stores for customers to explore the products.

Inside the store, a range of mattresses is on display, including the premium "Royal Ace" mattress, which embodies Ace Bed's advanced sleep technology. The experience zone features adjustable lighting to simulate an actual home environment, helping customers find the mattress that best suits their individual sleep styles. On-site managers provide personalized curation services, analyzing the latest home styling trends and each customer's body type.

Each showroom floor features Ace Bed's best-selling and new products. Notable examples include the "ARCO" with its stylish wall design, the "AVVIO" with a natural leather headboard that allows you to relax as if on a sofa, and the "NOVELLA," which can be flexibly configured as a twin bed. Customers can also try out lifestyle- and preference-based beds such as the "BMA 1150" family bed for use with children, and the "BMA 1086," which is designed for smart space utilization.

The Ace Square Geumcheon Branch reflects consumer preferences for premium furniture by also operating a dedicated zone for the highest-spec mattress brand, "ACE HERITZ." There is also a "Stressless" zone featuring luxury recliners from Norwegian company Ekornes, allowing customers to explore both beds and furniture in one place.

Ace Bed is currently holding a special event for visitors to the new store. Through the "Make Your Bed" promotion running until June 7, luxury bedding sets are being given as gifts based on purchase tier. Engaged couples can receive additional benefits through the exclusive "Ace Wedding Members" program.

An Ace Bed representative stated, "Ace Square Geumcheon Branch is designed so that local customers can conveniently visit and experience a premium sleep environment in their daily lives," adding, "We hope you will visit the store and find the bed that is most comfortable for you."