Shinsegae Duty Free Launches Industry's First Stamp Reward Program 'Flyquency'

'Stamp Rewards' Based on Number of Purchases
A Reward Structure That Goes Beyond Simple Discounts

Shinsegae Duty Free announced on May 8 that it has introduced 'Flyquency,' a loyalty program that rewards customers with stamps based on the number of purchases made when departing the country. This is the first such program in the industry.

Flyquency is designed so that the more stamps a customer accumulates, the greater the benefits they receive, thereby strengthening the 'lock-in' effect to encourage ongoing participation. The program provides increasing rewards as travel and shopping experiences are repeated, aiming to boost customer loyalty and foster long-term relationships.

This program is available to domestic customers. After a purchase of USD 300 or more is completed and picked up, one stamp is awarded. The stamp is automatically credited 14 days after the pick-up, and is valid for two years.

Customers can check their stamps on the 'My Page' section of the Shinsegae Duty Free online mall (both the website and the app), with eligibility starting from pick-ups made the previous day. Accumulated stamps can be exchanged for rewards in tiers ranging from two to ten stamps. Customers can choose between redeeming duty-free points or purchasing selected items for just one dollar.

The program is structured so that only the stamps used for each reward redemption are deducted, allowing customers to flexibly maximize their benefits according to their spending patterns. The rewards consist of beauty, fashion, and lifestyle items favored by Millennials & Gen Z, including highly collectible products such as the Aveda hairbrush, Maison Margiela perfume, and Geneva speakers. Customers can select the items they prefer, enhancing the perceived value of the benefits.

With this program, Shinsegae Duty Free plans to move beyond short-term sales-driven promotions and to implement a long-term loyalty strategy that reflects customers' travel cycles and spending habits.

Jongwoo Kwak, Head of Marketing at Shinsegae DF, said, "This stamp program goes beyond simple discounts to create value in the customer’s overall shopping experience. We will continue to advance our differentiated loyalty programs based on customer usage data."