"Welcome, Foreign Visitors"... CJ Olive Young Opens Nation's Second Largest 'Myeongdong Town'

Over 15,000 Products, Including 800 Mask Packs
Global Flagship Store Enhances Shopping Convenience for International Customers

CJ Olive Young announced that it opened 'Olive Young Central Myeongdong Town' (hereafter Central Myeongdong Town) in Myeongdong, Jung-gu, Seoul, on March 26.

Central Myeongdong Town spans three floors and covers approximately 950 pyeong, making it the second largest store nationwide after 'Olive Young N Seongsu.' While 'Olive Young N Seongsu' is positioned as an innovative store leading differentiated customer experiences, Central Myeongdong Town is designed as a global flagship store, optimized for foreign customer demand with a curated product lineup and shopping environment.

Central Myeongdong Town features more than 1,000 brands and approximately 15,000 products, allowing visitors to experience a wide variety of K-Beauty offerings all in one place. Among Olive Young stores, it boasts the most extensive product selection.

Furthermore, the store has enhanced its layout around categories that are particularly popular among global customers. The 'Mask Library' showcases mask packs—the category most frequently purchased by foreign visitors—in a variety of types, including sheet packs, modeling packs, and bubble packs. Products are curated by skin type and function, making it easier for customers to compare and explore their options. Notably, with a display area more than 10 times larger than the average Town store, over 800 products are available, allowing foreign customers to experience a wide range of options and conveniently select those that best suit their needs.

Reflecting the increased demand for aftercare driven by medical tourism, beauty devices and dermocosmetics are consolidated in one area. The proportion of domestic brands in the dermocosmetics section has been expanded to highlight the competitiveness of K-dermocosmetics.

To provide a shopping environment optimized for foreign customers, services have been further refined and implemented based on operational know-how accumulated at 138 global tourist district stores, enhancing payment efficiency, language accessibility, and product exploration convenience. The store is equipped with 22 staffed checkout counters—the largest number among offline stores—and workflow efficiency has been improved, from product scanning to payment and packaging, by analyzing customer behavior data throughout the payment process, thereby shortening checkout times. To reduce language barriers, staff members capable of assisting in English, Chinese, and Japanese wear national flag badges for easy identification, and foreign language instructions regarding refund services and payment methods have also been strengthened.

An Olive Young representative commented, "We expect that the differentiated K-Beauty shopping experience at Central Myeongdong Town will lead to increased K-Beauty consumption in customers' home countries, ultimately creating a virtuous cycle that contributes to the growth of the K-Beauty industry. As the leading K-Beauty platform, we will continue to enhance and expand services that provide customers with the optimal shopping experience."