Playrings Aims to Expand Global Market with iGaming and New Titles

Full-scale Push into B2C with New Titles and B2B with Content Exports

On February 6, Playrings, a subsidiary of Wemade Play, announced plans to begin in earnest this year with expanding into overseas markets.

The core of the plan is to enter the business-to-business (B2B) segment by exporting content through the iGaming market, and to expand business-to-consumer (B2C) operations by launching new titles such as the social casino game "Slotopolis." This is the first new business initiative to be unveiled by Co-CEOs Oh Sunho and Ahn Byunghwan, who took office last year.

The content export initiative will leverage Playrings' strengths in developing and operating five social casino games and more than 500 slot titles. As of last year, the iGaming market in Europe and North America was estimated to be worth about 100 billion dollars (approximately 140 trillion won). Playrings plans to collaborate with certified distribution partners to supply its slots and foster a mid- to long-term growth engine.

The new title "Slotopolis" is a social casino game characterized by casual-style graphics and an intuitive user experience, and it is scheduled for global release in the third quarter. It is a new type of game that combines slot play and collectible content with a character shaped like a spinning top, and can be enjoyed through simple wheel-spinning controls. In addition, based on its know-how in operating services used by more than 1 million people per day, Playrings aims to diversify its genres by introducing card and puzzle games with competitive elements to the global market.

Director Jung Wonsuk of Playrings said, "We expect that new growth drivers, including B2B, which will supply slots to the iGaming market, and B2C, which will expand our game lineup, will take root in the market this year and make their impact on revenue visible."