by Kim Heungsoon
Published 10 Nov.2025 09:13(KST)
On November 10, Lotte Hotel & Resorts announced the launch of 'The Morning,' a new breakfast-type paid membership under its Trevi Club (TREVI CLUB) program.
The Morning is a tailored membership offering a refined start to the day, centered on the concept of "a leisurely morning that begins at the hotel." The package includes 40 breakfast vouchers (up to 4 vouchers per visit), 1 afternoon tea voucher for two, and 10 valet parking vouchers. It can be used at five Lotte Hotel locations: Seoul, World, Jeju, Ulsan, and Busan. At Lotte Hotel Seoul and World, the membership is available on weekdays only. The price is 2 million won (including VAT).
The Morning members also receive Trevi Club benefits, including a 15% discount on rooms, a 10% discount on packages, up to 20% off at hotel restaurants and bakeries, a 10% discount on room service and beverages, as well as discounts on hotel facilities such as the sauna and fitness center.
Additionally, Rewards members receive a Trevi welcome voucher worth 10 dollars and a 5% discount when purchasing kimchi from the Lotte Hotel e-SHOP.
Membership registration for The Morning is available at the front desk and dining outlets of the five participating Lotte Hotels, as well as on the official Lotte Hotel & Resorts website. A representative from Lotte Hotel & Resorts stated, "This is a new type of hotel membership that goes beyond simply offering breakfast vouchers, allowing members to experience both the value of a morning meal and relaxation. We hope guests will enjoy an even more special start to their day with the unique benefits and premium services exclusive to Trevi Club."