[Today's New Product] Tailored for Seniors... hy Launches "Easily Digestible High-Calcium Milk"

Twice the Calcium Content Compared to Regular Milk
Designed for Both Bone Health and Easy Digestion

On November 10, hy announced that its milk brand Natural Plan has launched "Easily Digestible High-Calcium Milk" (hereafter referred to as High-Calcium Milk).

This new product is a lactose-free milk designed for senior customers. Through enzymatic processing, the lactose in the milk is broken down, allowing consumers with lactose intolerance to enjoy it without discomfort. Considering bone health, the calcium content has been doubled compared to the company's regular milk. Each 930ml bottle contains 2,100mg of calcium.

Since High-Calcium Milk targets senior customers, strict standards have been applied from the selection of raw milk to production. It uses domestic Grade 1A raw milk and is produced in a factory certified by the Korea Food Safety Management Certification Institute (HACCP), enhancing quality reliability.

Na Byungjin, Marketing Manager at hy, stated, "High-Calcium Milk is a product that allows senior customers to care for their bone health while enjoying milk without digestive discomfort," adding, "We will continue to expand our milk lineup to meet the diverse needs of our customers."