Sodomall Signs Business Agreement with Photoism Operator Seobuk

- Attempt to Expand Revenue Model by Introducing Experiential "Snapism" Content
- Business Agreement Signed with Seobuk, Operator of Photoism, Following Partnerships with KT and Channel Corporation

Sodomall, a leading domestic distribution platform based on offline group purchasing, announced on July 15 that it had signed a strategic business agreement (MOU) with Seobuk Co., Ltd., the operator of the global self-photo brand "Photoism." Sodomall has completed contracts with over 450 stores nationwide within just one year, spearheading new innovations in the offline group purchasing market.

Seobuk’s photo card and sticker printing platform, "Snapism," will be introduced on a trial basis in Sodomall store spaces to generate additional revenue and to serve as a new business model that appeals to a broad customer base. "Snapism" by Photoism is a customized photo card kiosk service that is highly popular among the MZ generation. It is expected to further enrich the customer experience and naturally attract visitors of various age groups to the stores.

Through this business agreement, the companies plan to move beyond simple distribution to provide store owners with new revenue models and to actively promote "offline space innovation" that enables communication with more customers. Additionally, Sodomall has already introduced smart consultation solutions incorporating AI systems through business agreements with KT and Channel Corporation’s "ChannelTalk," thereby building a more stable and reliable operational environment.

Sodomall CEO Seo Deokho stated, "The collaboration with Seobuk, the operator of Photoism, is aimed at enhancing the utilization of space in Sodomall’s offline stores and creating new forms of consumer experiences to secure a diverse customer base." He added, "We will continue to expand our influence in the domestic offline distribution market through ongoing collaborations with various partners."