Dongkook Pharmaceutical Launches 'MyFitV Phyto & NMN+' and 'Madeca InnerFit'

Optimal Blend of NMN and Eight Plant-Based Ingredients
Easy Daily Care with Just 1 to 2 Tablets

Dongkook Pharmaceutical announced on the 12th that it has newly launched ‘MyFitV Phyto & NMN+’, a new product of its nutrition brand ‘MyFit’, and ‘Madeca Innerfit’, an inner beauty food brand.

‘MyFitV Phyto & NMN+’ is a new product in the MyFitV line that nourishes our body. It is a product optimally blended with NMN (yeast fermentation powder), a raw material gaining attention through international academic research, and plant-based secondary ingredients. NMN is a precursor of NAD+, which is converted (biosynthesized) into NAD+ when ingested in the body. NAD+ is an essential coenzyme present in cells that plays a crucial role as a mediator in intracellular redox reactions. Since its levels decrease with age, it is known that supplementation through food is necessary.

The new product contains 6,000 mg of premium US-made yeast fermentation powder (NMN 50%) completed with proprietary technology from a specialized US bio research institute, and includes eight key ingredients optimally blended with NMN: blueberry extract powder (pterostilbene), rice bran extract (spermidine), pagoda tree fruit extract powder (quercetin), centella asiatica extract complex, betaine, NEM, vitamin E, and vitamin D. It is taken in tablet form, 1 to 2 tablets per day, and is suitable for those interested in plant-based ingredients and slow aging.

Along with the launch of ‘MyFitV Phyto & NMN+’, Dongkook Pharmaceutical has launched the inner beauty food brand ‘Madeca Innerfit’ and introduced three products. Madeca Innerfit is a food brand containing Dongkook Pharmaceutical’s proprietary Centella Science TECAnology developed over 56 years, using high-purity centella asiatica extract (Centelline) cultivated only in Madagascar.

‘Madeca Liposome Retinol C 1000’, released under the Madeca Innerfit brand, is a product combining plant-based liposome retinol extracted from moringa leaves and high-content vitamin C. It contains centella asiatica extract as well as skin components such as collagen, elastin, ceramide, white tomato extract, and glutathione to enhance synergistic effects. The easy melt powder formula melts smoothly in the mouth and is blended with grapefruit and orange flavors. It is taken once daily, one sachet with water. Additionally, ‘Madeca Centella Collagen Booster Shot’ and ‘Madeca Glutathione White’, scheduled for release in April, add fish collagen and glutathione respectively to vitamin C and centella asiatica extract, targeting those interested in skin health.

To commemorate the launch of these new products, Dongkook Pharmaceutical’s health mall is running a special promotion where purchasing one box of ‘Madeca Liposome Retinol C 1000’ gives one more box free (1+1 promotion), and customers receive one box of ‘MyFit Organic Lemon Juice 100’ as a gift with purchase.

A representative from Dongkook Pharmaceutical’s health food division stated, "The new product ‘Madeca Liposome Retinol C’ is an oral retinol reborn through proprietary liposome technology that enhances bioavailability, moving beyond topical retinol." They added, "Along with the globally spotlighted NMN, we hope consumers experience the product at a reasonable price and create bright and vibrant days."

Dongkook Pharmaceutical’s ‘MyFit’ means ‘Fit health solutions for me’ and is broadly divided into MyFitV, MyFitB, and MyFitS lines. Dongkook Pharmaceutical continues to expand the ‘MyFit’ product lineup so that consumers can select health functional foods that meet their needs according to the ingredients and functions of each product.