Musinsa Selects SM Boy Group 'RISE' as New Ambassador

Rookie 'Rise' Selected as New Ambassador Debuting Soon
Photo Shoot to Be Released on Musinsa App on the 21st

Musinsa announced on the 16th that it has selected SM Entertainment's (hereinafter SM) rookie idol group ‘RIIZE’ as its new ambassador.

RIIZE is the first boy group introduced by SM in seven years and is set to officially debut next month. Musinsa plans to lead the promotion of domestic fashion brands with high growth potential by leveraging the passion and energy of this rookie boy group embarking on a new beginning.

Starting with an online showcase to be released on the Musinsa application on the 21st, RIIZE will participate in various campaigns and marketing activities as ambassadors. The showcase will present fashion trends proposed by Musinsa through sophisticated photo shoots and videos that highlight the charm and individuality of the seven members. At the same time, an event will be held offering Musinsa members albums signed by RIIZE and commemorative goods from the showcase.

Additionally, RIIZE will reveal daily styling content reflecting the members’ tastes on Musinsa SNAP. Musinsa SNAP is a fashion community service where anyone who loves fashion can showcase their preferences and style.