"Shall We Taste It Right After the Broadcast?"... 11st Sells 'Pyeonstorang' Winning Products on the Same Day

hy Partners with Own Mall 'Predit'
Offering Additional Benefits Through Live Broadcasts

11st announced on the 9th that it will sell the winning products of KBS 2TV entertainment program 'Shinsangchulsi Pyeonstorang' immediately after the broadcast.

'Shinsangchulsi Pyeonstorang' is a broadcast program where stars compete in developing new menu items, and the final winning menu is released as an actual product every three weeks. Starting this month, 11st, together with hy's own mall 'Predit,' decided to reveal and sell the winning products right after the main broadcast ends.

Additionally, various extra benefits will be offered through live broadcasts. On the 10th at 7 PM, 11st will hold a live broadcast to sell three previously released winning products?'Chanto Cheese Buldak Jangjorim Fried Rice,' 'Jintto Baegi Ssamjang Dakgalbi,' and 'Jintto Baegi Garlic Bomb Buljjajang'?at up to 28% discount off the regular price. Free shipping will be provided regardless of purchase quantity during the broadcast, and customers who purchase new products will receive hy's character goods, Yaku Bakubag, on a first-come, first-served basis.

The next winning product will be revealed on August 4th on 11st. 11st stated, "We will continue our collaboration with hy to present 11st customers with diverse new menus filled with fresh ideas and new flavors."