Shinsegae Casa Opens 'Materasso', Mattress Specialty Brand, Pop-up in Busan

Shinsegae Group's furniture company Shinsegae Casa (SHINSEGAE CASA) announced on the 27th that it has opened a standalone pop-up store for its mattress specialty brand, MATERASSO.

The operation period is until the 23rd of next month, and the store is set up at Shinsegae Department Store Centum City branch, covering approximately 16 pyeong (about 53 square meters). This is the second pop-up store following the MATERASSO Daejeon Shinsegae Art & Science pop-up store, which opened on the 25th of last month. As the sleep market rapidly grows, MATERASSO is expanding its marketing nationwide by consecutively opening pop-up stores in Daejeon and Busan, strengthening customer touchpoints and actively promoting product quality.

MATERASSO is a mattress brand that uses safe MDI foam and natural materials free from harmful substances to provide the best sleep environment. Its ‘C-Pocket Spring System’ arranges small-diameter springs densely to effectively distribute body pressure and gently support the body with soft elasticity. The mattress features five zones with different firmness levels according to body curves and load, supporting the body contours perfectly to provide comfort tailored to each body shape.

At the Centum City pop-up store, customers can directly experience MATERASSO’s main lineup, from the premium collection ‘Lux’ to the popular ‘Classic’ and the entry model ‘Essential,’ and receive recommendations on firmness, internal materials, and more based on sleep habits, posture, and body curves through consultations with brand experts.

The MATERASSO ‘Atelier Collection,’ scheduled for release in July, is being previewed and available for pre-order at this pop-up store. The MATERASSO Atelier Collection introduces a bespoke bed system that allows customers to complete their own bed by choosing headboard design, fabric, foundation material, and leg design according to their preferences.

A Shinsegae Casa representative stated, “As demand for premium mattresses grows, we wanted customers to directly experience MATERASSO and feel its differentiated product quality,” adding, “We will continue to aggressively market by operating MATERASSO pop-up stores at major locations nationwide to expand brand awareness and market share.”