AC Delco, Car Parts and Service Brand, Launched in Korea

General Motors (GM)'s global aftermarket parts and service brand ACDelco has started operations in South Korea, targeting high-end imported car customers.

At the 2023 Seoul Mobility Show, which opened on the 31st, a brand launch event was held. William Henry, Executive Director of GM Overseas Business Division After-Sales Service, and Lee Yong-tae, Executive Director of GM Korea Business Customer Care and Service Division, attended the event. Executive Director Henry said, "ACDelco offers high-quality products made suitable for premium imported cars at reasonable prices."

ACDelco is a 115-year-old vehicle aftermarket parts and service company. It supplies about 90,000 parts applicable to leading vehicles worldwide across 37 product lines. The company explained that it has secured quality at the level of genuine parts through cooperation with automakers.

To improve service accessibility for high-end imported car customers, 144 service centers nationwide have been established to provide vehicle inspection and parts replacement services. Parts are sold at 155 designated parts retailers nationwide. Light maintenance parts include engine oil, filters, air conditioner filters, batteries, brake pads, and wiper blades applicable to 28 models of brands such as Audi, BMW, Mercedes-Benz, Volkswagen, and Lexus. The company plans to increase the number of supported brands, models, and products in the future.

ACDelco signed a sponsorship agreement with KLPGA (Korea Ladies Professional Golf Association) players Song Ga-eun, Ahn Ji-hyun, and Lee Chae-eun for brand promotion. Until the end of June, first-time customers who visit nationwide service centers to exchange parts will receive a set of wiper blades as a gift.