Binggrae's 'Banana Mat Uyu' and 'Yoplait' Ranked No.1 in Brand Power

[Asia Economy Reporter Eunmo Koo] Binggrae announced on the 1st that 'Banana Flavored Milk' and 'Yoplait' were selected as the No. 1 brands in the processed milk category and the spoonable yogurt category, respectively, in the ‘2022 Korea Industry Brand Power (K-BPI)’ survey conducted by the Korea Management Association Consulting (KMAC).

The Korea Industry Brand Power is a brand management model developed for the first time in Korea by KMAC. It is a representative brand evaluation system in Korea that measures the brand competitiveness of products, services, and companies in various industries representing Korean consumer life.

In the recent survey, Banana Flavored Milk received excellent evaluations from consumers and was ranked No. 1 in the processed milk category for 15 consecutive years, while Yoplait was ranked No. 1 in the spoonable yogurt category for 16 consecutive years.

Banana Flavored Milk is celebrating its 48th anniversary this year, sharing memories with the older generation while continuing various marketing activities targeting the MZ generation. Since 2016, it has introduced seasonal editions with unique packaging every winter, and this year, as it is the Year of the Tiger, it launched the "Eohheung Edition," featuring a tiger character on the Banana Flavored Milk.

Yoplait, first introduced to the domestic market in 1983, has established itself as the leading brand in the Korean yogurt market through trendy and innovative products such as Korea’s representative fruit yogurt ‘Yoplait Original,’ the country’s first protein yogurt ‘Yoplait Protein,’ and ‘Yoplait Topping,’ which contains premium ingredients, maintaining the No. 1 market share.

A Binggrae official said, “Thanks to the interest and love of many people, Banana Flavored Milk and Yoplait have become representative national products of Korea,” adding, “We will continue to strive to approach consumers as familiar yet new brands through continuous product development and marketing activities.”