Cube Entertainment and Nestri Collaborate to Create K-Complex Cultural Space within The Sandbox

[Asia Economy Reporter Jang Hyowon] Cube Entertainment (hereinafter ‘Cube Enter’) announced on the 1st that it has signed a contract with Nestri Media Group (hereinafter ‘Nestri’), an IT-based blockchain specialized technology company and NFT portal service provider, for the metaverse construction project of the LAND owned by Cube Enter on the global metaverse platform The Sandbox.

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Recently, Cube Enter signed a partnership for virtual space operation and digital asset development to spread K-Culture worldwide with the global metaverse platform The Sandbox at Cube Enter’s office located in Seongsu-dong. Cube Enter acquired LAND, a virtual space within The Sandbox game, and plans to create a K-Culture complex cultural space thereafter.

Through this contract with Cube Enter, Nestri will develop and operate blockchain technology-integrated content, products, and services to be unveiled on the LAND owned by Cube Enter within The Sandbox. Furthermore, Nestri will be responsible for the technical maintenance and management of partner companies entering the LAND owned by Cube Enter, based on blockchain technology. Cube Enter will support marketing and promotional activities linked with various partner companies and artists to activate the LAND.

Lee Sungjae, CEO of Nestri, said, “Cube Entertainment is preparing to introduce K-Culture, which has great potential targeting the global market, to global users in a new space called the metaverse,” and added, “Nestri plans to establish partnerships and provide technical support with various domestic and international companies for the Korean complex cultural space within The Sandbox together with Cube Enter.”

Cube Enter CEO Ahn Woohyung stated, “By signing this contract with Nestri, we can accelerate the construction of space within The Sandbox and secure stable technology and services needed in the metaverse and NFT markets,” and added, “Cube Entertainment will actively pursue continuous partnerships with companies that have great potential based on blockchain technology in promising future industries.”

On the 28th, Nestri announced successful investment attraction results by receiving equity investment from Cube Enter, which highly evaluated its blockchain development technology. Nestri has partnerships with Opensea, Foundation, which are partners of Animoca Brands, and with Dunamu’s blockchain technology research subsidiary ‘Lambda256’ through its own blockchain service platform Luniverse, as well as Samsung Blockchain Wallet.

Meanwhile, Cube Enter opened the official SNS (Twitter, Instagram, Discord) channels of ‘AnyCube’ on the 24th and announced detailed information about the first NFT airdrop event to be held on April 5th next month. On the 31st, Cube Enter laid the foundation for conducting open metaverse business with various global partners by signing an MOU with Republic, a global financial investment and blockchain specialized advisory firm. Through metaverse construction and NFT development on The Sandbox, Cube Enter plans to raise global fans’ expectations and activate the AnyCube project through various events in the future.