SSG.com Celebrates Baseball Team's 1st Anniversary with 'Landers Day' Event

[Asia Economy Reporter Jeon Jin-young] Integrated online mall SSG.com announced on the 1st that it will hold an online promotion called ‘Landers Day’ from the 2nd to the 8th to celebrate the 1st anniversary of the founding of ‘SSG Landers’.

Kim Jin-seol, head of marketing at SSG.com, said, “To commemorate the 1st anniversary of the baseball team’s founding, we have prepared a promotion that adds benefits and fun elements of baseball,” and added, “We will continue to hold baseball-related events to capture the hearts of Landers fans and customers.”

First, SSG.com will issue three types of discount coupons applicable to products sold at Shinsegae Mall and Shinsegae Department Store Mall to all customers. Discounts of 7%, 11%, and 12% will be provided according to the purchase amount. When paying with event cards, an additional maximum 8% billing discount can also be applied.

The ‘Online Shopping Promotion’ will also be held simultaneously. Customers who purchase more than a total of 160,000 KRW worth of products from Emart Mall and Dawn Delivery Mall during the event period will receive 10,000 KRW in SSG Money. The promotion is designed with a fun element where every 40,000 KRW purchase advances the customer one base. New customers or those who have not made a purchase since April 1 of last year will receive an additional base advancement benefit, and customers who purchase more than 120,000 KRW in total can enjoy the benefits. An event will also be held where customers who leave a cheering message for the baseball team on the event page will be entered into a draw to win 3,000 KRW in SSG Money.

Starting from the 2nd, a ‘Brand Gala Show’ will be held, showcasing a total of 28 brands over a week with four brands featured daily along with exclusive benefits. In fashion, the 2022 spring/summer season new products of ‘Max Mara’ will be unveiled with opening commemorative gifts, and products from ‘Barbour’, ‘Marie Claire’, and others will be offered at special prices. Children’s clothing brands such as ‘Hazzys Kids’ and ‘Top Ten Kids’ will be sold at discounts of up to 60%. Special price products from luxury brands like ‘Prada’ and ‘Bottega Veneta’ are also prepared, and ‘Yves Saint Laurent’ beauty products will be available in exclusive sets. Representative digital appliance brands such as ‘Samsung’ and ‘Apple’ will also be featured.

From the 4th, a limited quantity flash sale event called ‘Time Run’ will take place three times daily at 10 a.m., 2 p.m., and 6 p.m.

On the first day, the 4th, at 10 a.m., customers can purchase ‘Starbucks Nespresso Capsule Coffee’ at up to 19% discount. At 2 p.m., ‘Le Creuset French Mug’ will be available at up to 60% discount, and at 6 p.m., the ‘Barbour Bedale Wax Jacket’ will be sold in the high 100,000 KRW range. Additionally, carefully selected popular products ranging from fashion accessories like ‘Golden Goose’ and ‘Stone Island’, beauty products such as ‘Est?e Lauder Advanced Night Repair Serum’, to travel packages like ‘Saipan World Resort Package’ will be introduced.

SSG.com will enhance the fun of shopping by holding a ‘Lucky Draw’ event with different prizes every day. Prizes include popular fashion items among the MZ generation such as ‘Apple AirPods’, ‘Celine bags’, ‘Nike sneakers’, and ‘Apple iPad Pro’. Any SSG.com member can participate, and the chances of winning increase for new customers or those who have not made a purchase since April 1 of last year when they make a purchase.

The ‘Landers Day Field Making’ event will also run until the 8th. Participants can select their four favorite Landers Day benefits on the event page and place them in the 1st base, 2nd base, 3rd base, and home run positions to create an image, then post it on Instagram with the hashtags ‘#LandersDay’ and ‘#MyLandersField’. Among participants, a draw will be held to award Chosun Hotel & Resort accommodation vouchers and SSG Landers goods.

For SSG Landers fans, the ‘Baseball Team Goods Live Broadcast’ on the company’s live commerce channel SSG Live at 8 p.m. on the 4th is also worth noting. The highlight of this live broadcast is that SSG Landers players Park Jong-hoon and Moon Seung-won will appear on the show to communicate directly with fans. The ‘22 season uniforms will be sold in limited quantities, and the ‘21 season uniforms will be offered at a 40% discount. Among customers who provide purchase verification, a draw will be held to give away signed uniforms by Park Jong-hoon and Moon Seung-won, as well as Landers cheering sets.

There is also a Starbucks-linked promotion for new customers. The first 100,000 customers making their first purchase will receive a ‘Star Coupon’ that allows them to earn 12 Starbucks reward stars when purchasing 5,000 KRW or more.