by Lim Hyeseon
Published 12 Aug.2021 15:27(KST)
[Asia Economy Reporter Lim Hye-sun] Chicken franchise Kyochon Chicken achieved the highest performance ever in the 11st Street live broadcast.
On the 11th at 9 PM, Kyochon sold discount coupons for the new product ‘Balsamic Chicken’ at 4,000 won, ‘Cheese Truffle Boneless’ at 3,000 won, and three types of boneless chicken sets at 2,000 won during the 11st Street live broadcast.
The live broadcast recorded a cumulative viewership of 660,000, with a total of about 130,000 comments. Additionally, it ranked first in sales on 11st Street during the broadcast. In particular, the discount coupons for the newly released products this year, ‘Balsamic Chicken’ and ‘Cheese Truffle Boneless,’ were completely sold out.