[2021 Asia Consumer Awards] Clean Taste Without Artificial Coloring... Maintaining 70% Market Share

Lotte Chilsung Beverage's 'Chilsung Cider' in the General Beverage Category

[Asia Economy Reporter Lim Hye-seon] Lotte Chilsung Beverage's 'Chilsung Cider,' the award-winning brand in the general beverage category, is a representative Korean drink celebrating its 71st anniversary this year. In the domestic cider market, Chilsung Cider holds a dominant position with about 70% market share, recording sales of approximately 400 billion KRW (based on 2020). Last year, about 1 billion 250mL cans were sold, and the cumulative sales volume of Chilsung Cider over 70 years since its launch reached approximately 30.5 billion cans.

The key to its success is its 'taste.' Chilsung Cider is purified with excellent water treatment facilities to ensure pure water. It uses only natural flavors extracted from lemon and lime, blended appropriately to provide an outstanding aroma. Additionally, it contains no artificial coloring, making it harmless to the human body.

Chilsung Cider strengthens its brand identity by communicating with consumers through various products and marketing strategies tailored to changing trends. Since May last year, to celebrate the 70th anniversary as Korea's first carbonated beverage, it has launched diverse marketing activities featuring global superstar BTS as the new face, introducing new flavors such as 'Chilsung Cider Cheonggyul' and 'Peach.'