Goobne's 'Myeongbulheojeon' Volcano Surpasses 20 Million Sales... Achieves 400 Billion KRW

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[Asia Economy Reporter Lee Seon-ae] Oven-roasted chicken franchise Goobne Chicken announced on the 16th that its ‘Goobne Volcano’ menu has surpassed 20 million units sold in just five years since its launch.

Goobne Volcano features a special sauce based on gochujang, a Korean chili paste, delivering a savory and addictive spicy flavor that keeps customers coming back for more. Since its release, the total sales amount to approximately 400 billion KRW, with cumulative sales reaching 20 million units. This equates to more than two chickens per person when compared to the population of Seoul (about 9.7 million people).

Leading the way with Goobne Volcano, a variety of spicy products have been launched across the entire food industry from the chicken sector. Goobne Volcano is credited with sparking the spicy flavor craze in chicken, quickly becoming Goobne Chicken’s mega-hit menu. It also pioneered a new food trend by creating the ‘chibap culture’?mixing rice with the magma sauce provided with orders. The company actively engaged with consumers by posting chibap recipes online and hosting chibap cooking classes featuring instant rice, establishing a unique trend exclusive to Goobne Volcano. Popular stars such as EXO, Cha Eun-woo, Yang Se-hyung, and Park Na-rae have served as promotional models for Goobne Volcano, continuously proving its status as a trendsetting chicken. The image of Goobne Volcano was also featured on the January page of the ‘2020 Goobne Coloring Calendar,’ reflecting its enduring popularity.

Goobne Chicken also launched the ‘Goobne Volcano Sauce’ on its chicken breast-focused shopping platform Goobne Mall, replicating the magma sauce exactly, which quickly became a bestseller.

Despite being on the market for five years, Goobne Volcano continues to demonstrate sustained popularity, rewriting the history of spicy chicken as the number one choice. A recent 4,000 KRW discount event for Goobne Volcano on KakaoTalk Gift, held on the 30th of last month, sold out within three days due to unexpectedly high demand, achieving over 800% sales compared to usual. Goobne Chicken plans to hold additional events to express gratitude to consumers.

CEO Jung Tae-yong stated, “The continuous interest and support from consumers for Goobne Volcano, which has been making new history every day since its launch, made this achievement possible,” adding, “Goobne Chicken will not be complacent and will continue to strive to offer high-quality and fresh products to ensure delicious meals for our customers.”