Musinsa Standard Captivates Japan... Monthly Transaction Volume Up 170%

Musinsa Standard announced on May 6 that during the '2026 Musinsa Tokyo Pop-up Store,' which was held for a total of 17 days last month (from the 10th to the 26th), transaction volume increased by approximately 170% compared to the same period in the previous month.

In particular, the brand experience created offline led to a surge in online purchases, resulting in the highest monthly transaction volume since the launch of the global store.

Customers shopping at Musinsa Standard inside the '2026 Musinsa Tokyo Pop-up Store.' Musinsa

원본보기 아이콘

Musinsa analyzed the preferences of Japanese female customers and prominently featured items with sophisticated details and moods. The 'Polka Dot Sheer Long-Sleeve T-shirt' and 'Polka Dot Hobo Crossbody Bag,' characterized by dot patterns and flexible silhouettes, ranked among the top sellers and drove sales growth.

Additionally, 'Musinsa Standard Beauty,' which made its debut in the Japanese offline market through this pop-up, achieved strong sales across a wide range of skin and body care products-such as serums, lip essence, and hand creams-thanks to its reasonable pricing and product quality.

The rising local awareness of Musinsa Standard has also led to an increase in visits by Japanese tourists to the brand's offline stores in Korea. Since the Tokyo pop-up in October last year, interest in the brand has grown significantly, and in the first quarter of this year (January to March), transaction volume from Japanese customers at Musinsa Standard stores in Korea increased by 86% compared to the same period last year.

A Musinsa representative stated, "This pop-up demonstrated that Musinsa Standard's commitment to essential design and quality resonates with Japanese customers, resulting in encouraging achievements in both fashion and beauty categories. We will continue to proactively expand our local touchpoints and further enhance the unique brand value of Musinsa Standard in the global market."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.