11st to Hold ‘Grand 11th Day’... 140 Brands Including Samsung, LG, and CJ to Participate

11st announced on May 4 that its largest event for the first half of the year, the "Grand 11th Day," will be held for 11 days from May 6 to May 16.

This event will feature approximately 140 premium partner brands, including Samsung Electronics, LG Electronics, CJ CheilJedang, and Amorepacific, expanding the scale compared to last year. The event is centered around a wide array of special offers and discount benefits.

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As a new content feature, 11st introduced "Treasure Hunter," a treasure hunt-themed promotion. During the event period, 11 items will be offered at discounted prices each day, totaling 121 items. The "Half-Price Deal" will be held three times a week, allowing winning customers to purchase products at a 50% discount.

In the "Time Deal" section, approximately 1,800 products, including summer home appliances and seasonal items, will be released sequentially. Additionally, the event will include "One Day Big Deal," which offers discounts on specific brands for a single day, as well as "10-Minute & 60-Minute Rush" special deals.

The live commerce program "LIVE11" has been expanded to approximately 130 broadcasts. In some broadcasts, point reward events will be held for purchasing customers.

Other benefits include a "500 won Deal" for new members, relay discount coupons, membership discounts, and payment discounts.

Park Hyunsoo, CEO of 11st, said, "We have focused our efforts on offering exceptional price benefits and differentiated shopping content for customers who have been looking forward to the May 'Grand 11th Day.' As we have prepared the best shopping benefits for the first half of the year, we hope that more customers will enjoy the powerful shopping excitement available only at 'Grand 11th Day.'"

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