SAMG Entertainment and Hyundai Motor Expand Mobility Experience with "Teenieping"... Hosting "Youth Adventure 2026" Exhibition

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SAMG Entertainment is expanding its collaboration with Hyundai Motor Company, extending the application of its flagship IP, "Catch! Teenieping," into the mobility sector. On April 30, the two companies announced that they will co-host the joint exhibition "Youth Adventure 2026" at Hyundai Motorstudio Goyang and Busan from May 1 to August 2.

This project is an experiential exhibition combining technology and content, focusing on delivering the concepts of eco-friendly hydrogen energy and hydrogen mobility in an easy and engaging way. By leveraging the high recognition and affinity of "Catch! Teenieping," the exhibition is designed as an interactive space that appeals not only to children but also to the 2030 generation.

The exhibition operates through a storytelling format centered around a spinoff film. At the on-site screening room, "Hachuping's Thrilling Hydrogen Car Rescue Mission," which features Hyundai Motor's hydrogen vehicle NEXO, will be screened for about 10 minutes. Afterwards, visitors can learn about the concept of hydrogen energy through interactive content in the experience zone. In addition, participatory content such as the "Ohoball" program is offered to help visitors understand the meaning of sustainability.

There are also programs designed to increase on-site participation. On Children's Day, May 5, a singalong concert will be held, and until July, the NEXO test drive program "Catch! Teenieping Drive" will be available. In addition, a caf? space will offer 11 kinds of merchandise, including toys and car accessories, as well as Teenieping-themed desserts, integrating the entire exhibition into a unified brand experience.

This collaboration is significant in that it expands the IP utilization method beyond simple licensing to focus on space and experience. While last year combined a spinoff video with experiential elements, this year the exhibition flow and programs are organically connected to further enhance the delivery of the brand message.

SAMG Entertainment is pursuing diversification of its IP business by expanding collaboration with global companies in various industries, including automotive, sports, and retail. Through this, the company aims to increase its competitiveness as a universal content provider for all age groups.

A company representative stated, "This exhibition will serve as an example of IP utilization that resonates with both youth and family visitors. We will continue to expand our IP business in the global market through strategic partnerships."

Meanwhile, Hyundai Motorstudio Goyang will be open from 9 a.m. to 8 p.m., and the Busan branch from 10 a.m. to 8 p.m. The Busan exhibition will be closed on the first Monday of every month. Major programs can be joined by making a reservation in advance on the official website.

In summary, SAMG Entertainment and Hyundai Motor Company are strengthening their brand experience-driven strategy by expanding the integration of hydrogen mobility and IP through the experiential "Teenieping" exhibition.

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