[Today's New Arrivals] HAZZYS Collaborates with HohoDang to Launch "K-Heritage Goods"

LF's casual brand "HAZZYS" announced on April 30 that it has launched "K-Heritage Goods" in collaboration with HohoDang, a traditional lifestyle brand.

This collaboration focuses on lifestyle products that reinterpret traditional materials in a modern way. The design incorporates HohoDang's woven yangdan fabric, along with HAZZYS' signature character and Hangul embroidery.

원본보기 아이콘

The collection consists of five items: a saekdong pocket eco bag, a saekdong Gongginori keyring, a volume scrunchie, a reversible cushion, and a good luck charm doll. Saekdong color arrangements and traditional motifs have been applied, creating goods that can be used in everyday life.

Following its previous collection utilizing traditional graphics, HAZZYS has now expanded into the goods category with this release. These products are available at SpaceH in Myeong-dong, major stores, and online channels, targeting demand for Family Month as well.

A HAZZYS representative stated, "Through this collaboration, we plan to strengthen product competitiveness based on Korean-inspired designs."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.