Pop Mart Korea Launches First Social Contribution Initiative in Korea... Donates 300 Million Won Worth of Products to Korean Red Cross

by Choi Hokyung

Published 30 Apr.2026 08:41(KST)

MOU Signed with the Korean Red Cross

Pop Mart Korea announced on April 30 that it has signed a memorandum of understanding (MOU) with the Korean Red Cross and will donate company IP (intellectual property) products worth approximately 300 million won to support youth humanitarian activities.

The signing ceremony, held on the 29th, was organized to contribute to the Korean Red Cross’s efforts to promote a culture of sharing and volunteerism among youth. Through this agreement, Pop Mart Korea will provide figures, plush keyrings, and lifestyle products featuring its globally loved flagship IPs, such as LABUBU, SKULLPANDA, and CRYBABY.

On the 29th, Moon Deokil, CEO of PopMart Korea, and Park Jongsul, Secretary General of the Korean Red Cross, posed for a commemorative photo at the business agreement ceremony held at the Seoul office of the Korean Red Cross in Jung-gu, Seoul. PopMart Korea

The items donated by Pop Mart Korea will be used to encourage the activities of youth Red Cross members and to foster a sense of pride in their volunteer work. Some of the donated products will be delivered to young people in underprivileged situations.

Starting with this collaboration with the Korean Red Cross, Pop Mart Korea plans to further expand its social contribution activities in Korea. The company aims to strengthen its role as a brand that grows together with the local community by sharing the artistic value and enjoyment of its content.

Moon Deokil, CEO of Pop Mart Korea, said, “It is very meaningful to partner with the Korean Red Cross for our first large-scale social contribution activity in Korea. Moving forward, we will continue to pursue a variety of initiatives that enable young people to dream creatively and passionately, leveraging the power of Pop Mart’s IP content.”