Diageo Korea Expands Johnnie Walker Blue Label Engraving Promotion

In celebration of Family Month in May, Diageo Korea will expand its personalized engraving service for Johnnie Walker Blue Label bottles.

On April 30, Diageo Korea announced that, in addition to the existing personalized engraving messages for occasions such as birthdays, weddings, and new jobs, two new gratitude messages for Parents' Day and Teachers' Day will be added. When purchasing the product at offline liquor stores, customers can select a message to be engraved on the front of the Johnnie Walker Blue Label bottle and receive the engraving service on-site.

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A new limited-edition engraving inspired by the brand philosophy "Keep Walking," featuring Johnnie Walker Blue Label’s global ambassador Byun Wooseok, will also be introduced. "Keep Walking" is Johnnie Walker's core message of encouraging perseverance and progress, and, together with actor Byun Wooseok-who has continuously pursued his own path-adds even greater meaning to the Johnnie Walker Blue Label.

The expanded Johnnie Walker Blue Label engraving service will be rolled out sequentially at major hypermarkets and specialized offline liquor stores nationwide, such as Traders and Bottle Bunker.

In addition, an event in collaboration with online whiskey enthusiast communities has been prepared. Until May 10, customers who purchase a Johnnie Walker Blue Label engraved bottle and upload a verification post with a photo to the Naver Cafe "Whisky Cognac Club" will be entered into a draw. Ten winners will be selected to receive a Johnnie Walker Blue Label signature design travel case.

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