Chairman Chong Yongjin Restructures Shinsegae Group Management Strategy Office... "Seeking New Growth Engines"

Shinsegae Group announced on April 29 that, led by Chairman Chong Yongjin, it will conduct a comprehensive organizational restructuring of its management strategy office, which serves as the group's control tower, and embark on the search for new future growth engines.

Jung Yongjin, Chairman of Shinsegae Group. Provided by Shinsegae Group

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Before the full-scale reorganization, the company relieved Lim Youngrok of his concurrent roles as head of the group’s management strategy office and CEO of Shinsegae Property. Going forward, President Lim will focus solely on his responsibilities as CEO of Shinsegae Property, concentrating on major projects such as ‘Starfield Cheongna’ and ‘Hwaseong Starbay City.’

A successor to President Lim has not yet been determined. Until a new head is appointed through the restructuring process, the management strategy office will reorganize its functions and roles under the leadership of Chairman Chong.

A Shinsegae Group representative stated, “We are pursuing this reorganization to achieve ‘faster and more accurate’ innovation in a rapidly changing market environment. Internally, we aim to transform the management strategy office into an organization that drives bold challenges, and externally, to position it as a group that presents a vision to lead the domestic distribution market, ultimately delivering greater customer satisfaction.”

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