Centellian24 by Dongkook Pharmaceutical Launches Four 'Pok?mon Edition' Products Featuring Purine at Olive Young

by Jeong Donghoon

Published 29 Apr.2026 10:12(KST)

Centellian24, the dermacosmetic brand of Dongkook Pharmaceutical, announced on April 29 that it will participate in a collaboration campaign with Olive Young and Pok?mon Korea, launching a limited edition of four 'Pok?mon Edition' products featuring the Pok?mon character 'Purine' (Jigglypuff).

This edition is characterized by the addition of 'Purine' character goods to Centellian24's signature soothing care products, which are designed for skin that tends to become sensitive due to external stimuli during the summer, thus enhancing their collectible value.

Centellian24 X Olive Young, Purin Character 'Pokemon Edition' 4 Types of Products. Dongkook Pharmaceutical

The 'Pok?mon Edition', available at Olive Young from April 1, consists of a total of four products: ▲ Madeca Cream Time Reverse ▲ Expert Madeca Cream Active Renew PDRN ▲ Expert Madeca Mela Capture Ampoule Max ▲ Madeca Powder Tea Tree AC.

The 'Madeca Cream Time Reverse Special Set Purine Edition' includes two 50ml and one 15ml 'Madeca Cream Time Reverse' creams, plus a 15ml 'Expert Madeca Cream Active Renew PDRN', and comes with a Pok?mon picnic mat. 'Madeca Cream Time Reverse', which has surpassed KRW 1 trillion in cumulative sales, is Centellian24's flagship product. This premium total anti-aging cream, developed using advanced skin science technology and Centellian24's proprietary TECA-based science, TECAnology™, offers care for blemishes and dark spots, as well as soothing and moisturizing functions. It provides advanced total care for skin concerns common to both the 2030 and 4060 age groups.

The 'Expert Madeca Cream Active Renew PDRN Special Purine Edition' set consists of a 50ml and a 15ml 'Expert Madeca Cream Active Renew PDRN', together with a Purine string backpack. It helps care for damaged skin barriers, alleviates heat and swelling, and is effective in quickly soothing sensitive skin.

The 'Expert Madeca Mela Capture Ampoule Max Double Special Purine Edition' includes two 15ml 'Expert Madeca Mela Capture Ampoule Max' products, which excel in caring for pigmentation and blemishes, and comes with a Purine sleep mask. It aids in managing pigmentation and blemishes and is suitable as a finishing step to even out skin tone and texture after soothing care.

The 'Madeca Powder Tea Tree AC Double Special Purine Edition' features two 6g 'Madeca Powder Tea Tree AC' trouble-soothing powder serums for intensive care of pores and sebum, and is provided with a Purine sleep mask. It helps soothe skin by intensively caring for areas with excess sebum and breakouts.

A variety of promotions will accompany the launch. From May 1 to May 7, customers will be able to purchase these products at special discounted prices to celebrate their selection as the May 'OlYong Pick'. In addition, the 'Trendpot by Olive Young Hongdae' will operate a concept store in early May, featuring Centellian24 and all brands participating in the Pok?mon collaboration.

A Centellian24 official at Dongkook Pharmaceutical commented, "This edition was planned to deliver new enjoyment to consumers by collaborating between Centellian24's signature products and the popular Pok?mon character Purine. We expect a positive response as this limited edition combines a soothing care routine with practical, everyday goods."