Tour Tree to Join '2026 All That Travel' Expo with Exciting Events Including Ulleungdo Travel Vouchers

'Tour Tree,' the travel-specialized brand of Almond Co., Ltd. and the official designated travel agency for Ulleung Cruise, announced that it will participate in the travel expo '2026 All That Travel,' which will be held for three days from April 30 to May 2, 2026, at Hall D of COEX in Seoul.

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At this expo, Tour Tree will participate as a key partner at the 'Attrip' booth, a smart travel platform that curates and showcases outstanding travel products from small and medium-sized travel agencies. Attrip is a mutual growth platform hosted by Edaily and travel commerce SaaS company Eoding, connecting distinctive and reliable travel agencies with travelers. Through this collaboration, Tour Tree plans to enhance its brand recognition and significantly expand customer touchpoints.

In particular, as the official designated travel agency for Ulleung Cruise, Tour Tree will leverage its credibility and expertise to provide visitors with safer and more professional information about Ulleungdo and Dokdo travel during the expo period.

First, all visitors who join the Tour Tree Naver Band onsite will receive one 'Tour Tree Premium Towel,' which is useful for everyday life, along with a pamphlet featuring 'Tour Tree’s Bestselling Ulleungdo/Dokdo Itineraries.'

In addition, a special event will be held where a total of three winners will be selected by drawing from among visitors who participate in the prize entry via the onsite QR code, and each winner will receive a '2 Nights 3 Days Ulleungdo Travel Voucher.' Ulleungdo is currently considered one of Korea’s top travel destinations, beloved by all generations from Millennials & Gen Z to the middle-aged and older adults, and a strong response from visitors is expected.

Shin Sanghwan, Team Leader at Tour Tree, stated, "Participating in this All That Travel expo is a meaningful opportunity to widely promote Tour Tree’s specialized Ulleungdo and Dokdo travel services, as the official travel agency for Ulleung Cruise, through our collaboration with Attrip," adding, "We hope that many visitors will fully enjoy the benefits we have prepared at the expo and seize the chance to become the main character of an Ulleungdo trip."

Meanwhile, '2026 All That Travel' is an exhibition that brings together everything about travel, from the latest travel tech to local tourism content, in one place. The Attrip booth, where Tour Tree is participating, can be found in Hall D of COEX.

This participation in the expo is expected to serve as a valuable opportunity to present consumers with reliable travel standards in the island travel market, which has been characterized by significant information asymmetry.

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