Ohouse Live Surpasses 14 Million Viewers in First Year Since Launch

by Choi Hokyung

Published 29 Apr.2026 09:52(KST)

158 Broadcasts and 101 Brands Participated

On April 29, Ohouse announced that its live commerce channel, "Ohouse Live," surpassed 14 million cumulative viewers as it celebrated its first anniversary since launch.

Ohouse Live debuted in April last year under the slogan, "Time to Make Our Home Better." By the end of March, the channel had aired a total of 158 broadcasts in partnership with 101 lifestyle brands, with the highest single-broadcast viewership reaching 300,000.

On the 29th, The O House announced that its live commerce channel 'The O House Live' surpassed 14 million cumulative viewers on its 1st anniversary since launch. The O House

According to analysis, the secret to Ohouse Live’s success lies in its "Ohouse-ness." Despite being a latecomer to the market, Ohouse focused on delivering differentiated content unique to its brand rather than rushing to compete. By integrating its extensive user-generated content into broadcasts, the channel provided practical solutions to customers' lifestyle challenges.

Ohouse Live is also expanding into intangible service areas. Through "Ohouse Kitchen" Live, it offers real-time consultations and shares renovation cases. Recently, the channel launched regular category-specific programs such as "Gagu-ui Jip" (Furniture House) for furniture and "Onul IT Jip" (Today’s IT House) for home appliances. These programs are creating synergy by linking with company-wide promotions like "O-Sale" and "Master of Housekeeping."

An Ohouse representative stated, "We will continue to develop content that provides practical help for customers at various life stages, such as moving and settling in. Through new initiatives, including linking with our offline space 'Ohouse Bukchon,' we aim to offer both the joy of viewing and confidence in purchasing."