DeskEr Opens Pangyo Branch, Accelerates Entry into B2B Office Market

DeskEr, a brand under the Fursys Group, announced on April 29 that it opened the "DeskEr Pangyo Branch" in Sujeong-gu, Seongnam-si, Gyeonggi Province on April 15.

This new branch has been designed as an experiential showroom that proposes office solutions optimized for different stages of corporate growth and various job functions, reflecting the industrial characteristics of Pangyo Techno Valley. It is composed of six key sections that mirror real work environments: the Focus Zone, Meeting Zone, Lounge Zone, Executive Zone, Home Office Zone, and Collaboration Zone.

First, the Focus Zone was created for developers and engineers, who make up a significant portion of the Pangyo area. It features motion desks and ergonomic task chairs optimized for long periods of focused work, as well as efficient cable management solutions, all tailored to meet the needs of tech professionals.

Exterior view of Desker Pangyo branch. Desker

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The branch has also strengthened spaces for collaboration and communication. The Meeting Zone and Lounge Zone offer environments that promote flexible teamwork and creative idea sharing, equipped with meeting tables and mobile whiteboards. In addition, the Lounge Zone is designed as a community space where relaxation and casual meetings coexist, utilizing DeskEr's sofa series.

The Executive Zone, which emphasizes the premium line, proposes a refined work environment for executives of mid-sized companies or professionals. Reflecting the recent rise of hybrid work trends, the branch has also set up a dedicated Home Office Zone, enabling even individual customers to create immersive work environments at home.

Business customers can receive more tailored spatial solutions through "DeskEr MATE." DeskEr MATE is a space planning service that provides integrated support for the entire process, from layout arrangements suited to company size and organizational culture to estimates and installation. Customers can refer to actual layout examples from the Pangyo Branch and immediately design customized offices.

To commemorate the opening of the Pangyo Branch, DeskEr is holding special events for visiting customers. Customers who register as business members through the exclusive QR code in the store will receive a coffee coupon. Starting in May, those who complete both a consultation and a purchase will be eligible to receive a "DeskEr Multi-Organizer" on a first-come, first-served basis.

A DeskEr representative stated, "We will continue to introduce optimal workstations that support the growth of both companies and individuals, in line with evolving work trends."

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