Ja-ju Launches Promotion for Foreign Tourists Visiting Korea During May Golden Holiday Season

by Choi Hokyung

Published 29 Apr.2026 09:16(KST)

Up to 20% Discount Benefits

Ja-ju announced on April 29 that it will launch a large-scale promotion for foreign tourists visiting Korea during the global golden holiday season in May.

This promotion will run from May 1 to 15, targeting the period when demand for visits to Korea is concentrated due to Japan's Golden Week and the Labor Day holiday in Greater China. It will take place at Ja-ju stores located in popular department stores and shopping malls frequented by international tourists, as well as the Ja-ju Apgujeong branch.

During the event period, foreign customers can receive an instant 15% discount at the store by presenting their passport or by making a purchase of at least 50,000 won via Alipay or WeChat Pay. By uploading a proof shot of their store visit to Instagram with a brand tag, they can receive an additional 5% discount, enjoying benefits of up to 20%. In addition, customers who spend more than 15,000 won can receive a tax refund directly in the store, further enhancing shopping convenience for international visitors.

A table setting arranged with dishes from Jaju. Jaju

Through this event, Ja-ju will showcase items that represent 'K-Wellness' to global customers. The main items include pajamas that gained attention after being worn by global K-pop idols, modern reinterpretations of traditional Korean wisdom such as rayon and cooling underwear, a porcelain line embodying elegant Korean aesthetics, and healthy traditional Korean snacks.

In particular, to cater to foreign customers looking for souvenirs from their trip to Korea, Ja-ju will offer a set of three K-snacks-Dalgona, Oranda, and Yakgwa-to customers who spend more than 50,000 won.

Additionally, Ja-ju’s Starfield COEX branch will offer exclusive benefits that enhance the differentiated customer experience. Foreign customers who purchase pajamas at this location and present their passport can receive a complimentary embroidery customization service, allowing them to have their name or desired phrase stitched onto the product.

A Ja-ju representative stated, "We hope this will be an opportunity for the K-Wellness lifestyle proposed by Ja-ju to become even more familiar to global customers."