Lotte ON Expands Sales Channels for Jeonbuk SMEs and Small Merchants... Support from Product Discovery to Sales

Lotte ON, the e-commerce platform of Lotte Shopping, is working to expand online sales channels for small and medium-sized enterprises and small business owners in the Jeonbuk region.

Lotte ON signed a memorandum of understanding (MOU) with the Jeollabuk-do Economic Promotion Agency on the 28th to expand the online distribution of products from small and medium-sized enterprises and small business owners in the Jeollabuk-do region. Kim Janghoon, Executive Director of Product Division at Lotte ON (left), and Yoon Yeobong, Director of Jeollabuk-do Economic Promotion Agency, are taking a commemorative photo. Lotte ON

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On the 28th, Lotte ON announced that it had signed a business agreement with the Jeonbuk Special Self-Governing Province Economic Promotion Agency and will establish a support system covering the entire process from discovering local products to sales and marketing.

Through this agreement, Lotte ON plans to hold product review sessions for sellers in the Jeonbuk region to select competitive products and, after onboarding, to boost sales by supporting dedicated promotions and discount events.

In addition, to enhance the competitiveness of Jeonbuk specialties such as gochujang, ginseng, bokbunja, and rice, Lotte ON will improve packaging and produce marketing content. The company also aims to expand consumer engagement through seasonal promotions tailored to product characteristics.

Kim Janghoon, Executive Director of Product Division at Lotte ON, said, "Through this collaboration, we plan to strengthen the online competitiveness of local products and expand a structure that grows together with sellers."

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