'Lotte Town Jamsil' Now Offers Foreign Shopper Benefits... Lotte Department Store Expands Membership

Lotte Department Store announced on April 29 that it will expand the 'Lotte Tourist Membership,' which was previously introduced exclusively for foreign customers at its main branch, to Lotte Town Jamsil.

Lotte Department Store Jamsil Branch. Provided by Lotte Department Store

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The foreigner-exclusive membership card, which Lotte Department Store launched at its main branch in December last year, has received a strong response because customers can easily sign up with just a passport and email verification. The card features a design that incorporates traditional Korean mother-of-pearl patterns, offering both practicality and collectible value, which has been met with positive feedback. Word of mouth among foreign tourists has contributed to a rapid increase in card issuance. In the five months since its launch, more than 65,000 cards have been issued in total. At the main branch alone, an average of over 500 foreign customers receive the card each day.

Accordingly, starting next month, the Lotte Tourist Membership Card will also be available for issuance at the tax refund lounge on the first floor of the Jamsil main building. Lotte Department Store plans to further expand the issuance locations in phases, including Lotte World Mall, which has high foot traffic from foreign tourists.

Lotte Tourist Membership Card. Provided by Lotte Department Store

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The benefits offered have also been enhanced: in addition to the existing discounts of 5% at Lotte Department Store, 7% at Lotte Mart, and 10% at Lotte Duty Free, members will now receive a 20% year-round discount at popular attractions for foreign customers such as Lotte World Adventure, Seoul Sky at Lotte World Tower, and Lotte World Aquarium. Until the end of May, a new promotion will increase the maximum discount rate to 30%, and Charlotte Theater performances will offer discounts ranging from 5% to 30%, depending on the production.

According to Lotte Department Store, foreign customer sales at the Jamsil branch grew by 25% year-on-year last year, and continued to rise by 95% in the first quarter of this year. In addition, in the first quarter, the share of sales from customers with U.S. and European nationalities reached 30%, the highest among all Lotte Department Store locations.

Park Sangwoo, Head of Marketing at Lotte Department Store, stated, "By bringing together the capabilities of Lotte Group affiliates centered around Lotte Town Jamsil, Korea's premier shopping destination, we are now able to offer an integrated experience that encompasses not only shopping but also culture and entertainment." He added, "Through this, we aim to provide differentiated value to foreign visitors to Korea and further solidify our status as the nation's largest shopping town."

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