CYBEX and Ownership: Giving Back in Response to CYDAY Support

Global premium childcare brand CYBEX (operated by MK Co., Ltd.) announced that it has continued its ongoing social contribution activities by donating 100 million won to the Korea Pediatric Cancer Foundation.

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This donation was made to give back to customers for their support during CYDAY, the brand’s largest annual promotion held in April. A portion of the proceeds from the event was returned to society through this initiative. As with last year, CYBEX maintained the same scale of donation this year, fulfilling its commitment to social responsibility as a brand.

This donation is especially meaningful as it was achieved together with customers who chose CYBEX products-the brand’s owners. By providing an experience that goes beyond simple consumption to participation in meaningful sharing, CYBEX is building a virtuous cycle in which the brand and its customers realize social value together.

CYBEX is a global premium brand that combines German engineering-based technology with sophisticated design. It aims to go beyond mere childcare products, proposing itself as a lifestyle brand. Under the slogan “for all tomorrow’s people,” CYBEX continues a variety of initiatives to fulfill its responsibilities and values for future generations.

A CYBEX representative stated, “We find it especially meaningful that the interest and choices of our customers during CYDAY could be channeled into such a meaningful contribution. Going forward, we plan to continue our social contribution activities based on the brand’s values and sense of responsibility.”

Meanwhile, CYBEX plans to further expand its participatory donation model created with customers and to broaden its positive influence as a premium brand across society as a whole.

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