Kookmin University Partners with UK’s PG for Mobility Design Collaboration

Kookmin University announced on April 29 that its Department of Automotive and Transportation Design will pursue an industry-academic collaboration project on mobility design with the UK-based mobility design specialist company PriestmanGoode (PG·PriestmanGoode).

The Department of Automotive and Transportation Design at Kookmin University is promoting an industry-academia cooperation project together with PriestmanGoode (PG), a mobility design company in the UK. Kookmin University

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This project was conceived to propose mobility solution designs in response to urban expansion and traffic congestion in Seoul. It is focused on exploring ways to build a user-centered mobility ecosystem based on Seoul's transportation environment and the 'Seoul 2050 Grand Plan.'

The initiative will analyze changes in the mobility environment and transportation issues caused by urban sprawl-common to major cities-and will present new mobility solutions to address these challenges.

In particular, the one-year industry-academic collaboration project will examine user mobility experiences and services, focusing on public transport and shared mobility, while also designing new mobility devices and infrastructure.

Upon completion of the project, outstanding students will be given the opportunity to participate in a design internship at PG’s headquarters in London, UK.

Lee Harding, Associate Director at PG, stated, "We are excited to join students in a future-oriented mobility design project that addresses the major challenges faced by growing cities. We are particularly interested in how students study Seoul’s urban spaces and translate their findings into user experience-centered designs."

Professor Noh Jaeseung of the Department of Automotive and Transportation Design added, "This project will serve as an opportunity to gain a practical understanding of transportation environments in metropolitan areas such as Seoul and to propose new mobility design solutions based on that understanding. Through collaboration with a global company, we expect to enhance students’ practical skills and strengthen the department’s international competitiveness."

Meanwhile, Kookmin University plans to consider expanding the flexible model developed through this project, based on results derived from Seoul, so that it can be applied to the construction of mobility ecosystems in other major metropolitan cities such as London, Shanghai, and New York.

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