Ansan City Launches "40th Anniversary Popup Promotion Space" at Ansan Culture Plaza

Ansan City in Gyeonggi Province announced on April 28 that it has established a citizen-participatory popup promotion space at Ansan Culture Plaza in Gojan-dong to commemorate the 40th anniversary of the city's elevation, and has begun full-scale operations.

Ansan City Operates '40th Anniversary of City Promotion Popup Promotional Space' at Ansan Cultural Plaza. Provided by Ansan City.

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The promotional center features exhibition content that provides an overview of Ansan's growth and transformation from its beginnings as an industrial city. The storyline has been enhanced to help visitors naturally understand the city’s development trajectory.

The site also includes interactive elements. A black-and-white photo booth and a mirror selfie zone have been installed so that citizens can freely take photos, and lettered sculptures have been placed outdoors to create a photo zone that anyone can enjoy.

In addition, by utilizing QR codes, the city has expanded citizen engagement through interactive events that allow participants to leave congratulatory messages and share memories.

In particular, during the 22nd Ansan International Street Theater Festival-which will be held in Gojan-dong from May 1 to May 3-a variety of events will be organized for on-site visitors to maximize the use of the space.

The promotional space is set up near the Naksoo Bridge within Ansan Culture Plaza and will operate for about nine weeks until June 30. Opening hours are from 10 a.m. to 5 p.m., and operations will be suspended in the event of rain.

City of Ansan Operates '40th Anniversary of City Promotion Popup Space' at Ansan Culture Plaza. Photo by City of Ansan

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Cho Youngil, Public Relations Officer of Ansan City, stated, "To mark the 40th anniversary of the city's elevation, we have created a space where citizens can reflect on Ansan’s journey and share in its future." He added, "We will do our utmost to ensure that this is a space where everyone can participate comfortably and enjoy themselves."

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