Noru Paint Jointly Develops Chromakey-Specific Paint, Improves Color Deviation and Reflection Issues

Noru Paint announced on April 27 that it has jointly developed the chromakey-specific paint "Noru and Chromakey Paint" with Westworld and Hongik University, aiming to resolve issues of reflection and color deviation that arise during video production.

Noru and Chromakey Paint. Noru Paint

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Noru Paint collaborated on this development to address the problems of color deviation and reflection commonly encountered during chromakey shoots for YouTube, OTT, and social media content. Conventional chromakey paints have color and gloss characteristics that vary depending on the manufacturer and product, often resulting in compositing errors or increased workload in post-production.

For this project, Noru Paint was responsible for product planning and paint development, while Westworld, a VFX (visual effects) specialist, handled usability testing in real filming environments as well as chroma keying evaluation and analysis. Hongik University provided experimental support for testing and verified the results, thereby enhancing the objectivity and credibility of product development. Over approximately twelve months of collaboration, the three organizations standardized color specifically for chromakey filming and systematically verified the paint’s performance and applicability.

"Noru and Chromakey Paint" comes in green and blue shades, which are mainly used for chromakey shooting. The focus was on enabling stable video compositing in shooting environments. In particular, a low-gloss design was adopted to minimize light reflection, thereby reducing color bleeding and noise during filming and enabling a more consistent shooting environment.

Additionally, a water-based formula was used to lower odor and the emission of hazardous substances, allowing workers to use it more safely and comfortably even in enclosed studio settings. The paint can be applied to a variety of filming set surfaces, including wood, concrete, and gypsum board. Noru Paint plans to continue developing color technology and specialty paints that can be applied to video content production environments in the future.

A Noru Paint representative stated, "This joint development is the result of collaboration to address long-standing issues on set, such as inconsistent chromakey colors and challenging painting conditions." The representative added, "Because we enhanced product quality through on-site testing and academic verification, we expect this will make a meaningful contribution to improving both efficiency and quality in video production environments."

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