"10-Million Hit in Ads Too"... Gmarket Selects Director Jang Hangjun as New Advertising Model

Gmarket announced on the 27th that it has selected director Jang Hangjun, who surpassed 10 million viewers with the film "The Man Living with the King," as the new model for its advertising campaign. Gmarket will begin promoting its biggest annual discount event, "Big Smile Day," which will be held starting May 6.

Gmarket Headquarters. Photo by Gmarket

원본보기 아이콘

This year's Big Smile Day advertising campaign is built around the concept: "10-million-view director Jang Hangjun, chosen as the model for Gmarket Big Smile Day, sought by 10 million customers, now takes on the challenge of becoming a 10-million-view ad director." Director Jang appears in the ad himself, combining his signature wit with cinematic storytelling. The commercial will showcase popular products that customers should consider purchasing during Gmarket's largest shopping festival of the year, with Jang's unique sense of humor and film direction adding to the appeal.

The participation of legendary actors from the film industry is another highlight. Known for strong casting in his various works, Director Jang has assembled a powerful lineup of actors for the ads. The roster of actors appearing in the commercials will be revealed in the main video to be released on May 1. According to those on set, Director Jang kept the atmosphere lively throughout filming with his witty ad-libs, and his chemistry with the actors is said to be evident throughout the video.

Director Jang Hangjun, the model for Gmarket Big Smile Day. Photo by Gmarket

원본보기 아이콘

A Gmarket representative stated, "We have selected a 10-million-view film director as the model for Gmarket Big Smile Day, which is sought after by 10 million customers," and added, "As with the previous G-Rock Festival campaign, this new campaign is packed with a variety of entertaining elements, so we hope for your keen interest."

Previously, Gmarket garnered attention with its "G-Rock Festival (Gmarket Jillerak Festival)" campaign, which delivered highly talked-about advertisements. By combining lyrics from popular artists' hit songs with shopping categories, the campaign offered fresh entertainment and received positive feedback. The campaign ran for five months from September last year to January this year, featuring a total of 36 series commercials and recording a cumulative 210 million views on YouTube.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.