Dong-A Pharmaceutical Unveils AI Commercial for Drinkable Cold Medicine 'Panpyrin Time Nightflu Dry Syrup'

by Jeong Donghoon

Published 27 Apr.2026 09:20(KST)

Dong-A Pharmaceutical announced on April 27 that it will release an AI commercial for its drinkable cold medicine, 'Panpyrin Time Nightflu Dry Syrup,' which is consumed like tea.

This advertisement is a piece of content created using generative AI technology, utilizing webtoon themes to deliver the product’s benefits and effects in an engaging way. It features a fantasy concept that incorporates webtoons, a major interest among people in their 20s and 30s, reflecting the unique drawing style of webtoons as well as the "noble lady" setting. The commercial reinterprets the narrative by having a prince character offer Panpyrin Time to a real-life person suffering from cold symptoms, enhancing viewer immersion.

AI advertisement screen for Dong-A Pharmaceutical's cold medicine 'Panpyrin Time Nightflu Dry Syrup,' which can be taken like tea. Dong-A Pharmaceutical

Panpyrin Time Nightflu Dry Syrup is a cold medicine designed to be mixed with warm water and enjoyed like tea. It contains eight key ingredients, including acetaminophen, pseudoephedrine, DL-methylephedrine, dextromethorphan, diphenhydramine, as well as glycine and two types of vitamins, providing relief for a variety of cold symptoms such as runny nose, sore throat, fever, cough, and muscle pain.

The new advertisement, created using AI technology, can be viewed on Dong-A Pharmaceutical’s official YouTube channel. Additional commercials for other Panpyrin Time products are also scheduled to be released sequentially in the future.

A Dong-A Pharmaceutical representative stated, "We planned this advertisement to communicate the unique consumption method and features of Panpyrin Time Nightflu Dry Syrup in a more approachable way," adding, "Panpyrin Time will continue to expand its touchpoints with consumers through various marketing activities."

Meanwhile, the Dong-A Pharmaceutical Research Institute is striving to solve problems based on consumer needs, adding scientific evidence and value to provide solutions for a better life.