SBTIPA to Hold Consultation for Smart Companies Entering Public Home Shopping

by Lee Seohee

Published 27 Apr.2026 08:58(KST)

Recruitment Open Until May 22

The Small and Medium Business Technology Information Promotion Agency (SBTIPA) announced on April 27 that it is recruiting participating companies for the "2026 Smart Manufacturing Innovation Companies Public Home Shopping Entry Coaching Consultation."

Exterior view of the Small and Medium Business Technology Information Promotion Agency (SMBIO) in Sejong City. Photo by SMBIO

This initiative aims to enhance product competitiveness and support market expansion by providing coaching and education for small and medium-sized enterprises (SMEs) that have participated in the smart factory support program, helping them expand into home shopping channels.

In particular, the program will offer step-by-step support, including one-on-one consultations with professional TV home shopping merchandisers to assess the marketability of products and facilitate their actual distribution into the market.

SBTIPA is expanding its market support programs to ensure that the achievements of manufacturing innovation through smart factory implementation translate into actual sales. The agency is shifting its focus beyond productivity improvement to encompass distribution and marketing, thereby strengthening the foundation for SMEs' sustainable growth.

The 2026 Smart Manufacturing Innovation Companies Public Home Shopping Entry Coaching Consultation will be held on July 8 at the aT Center in Yangjae, Seocho-gu, Seoul. The program will target 60 business-to-consumer (B2C) SMEs that have participated in the smart factory support program and aims to provide real distribution opportunities in collaboration with Public Home Shopping.

During the event, one-on-one consultations with professional TV home shopping merchandisers will offer a comprehensive diagnosis of each product’s marketability, price competitiveness, and product configuration strategy, as well as suggest areas for improvement.

Based on the results of these coaching consultations, SBTIPA will select outstanding companies and, after a product evaluation session, will support 25 final companies with TV home shopping sales training and advanced coaching.

Applications to participate can be submitted through the official PanPanDaeRo website until May 22.