"Switch and Get 37 Million Won"... Burger King Japan's Bold Offer to Attract Franchise Owners
by Kim Hyunjeong2
Published 25 Apr.2026 20:03(KST)
Updated 25 Apr.2026 20:15(KST)
Offering Large Cash Rebates to Attract Franchisees
Targeting Owners of McDonald's, MOS Burger, and Other Brands
Burger King Japan is enticing franchise owners of rival fast food brands, including McDonald's and Mos Burger, to switch over by offering significant cash incentives.
According to the South China Morning Post (SCMP) on April 24, Burger King Japan announced in a statement on April 22 that it would provide a cash rebate of 40 million yen (approximately 37 million won) to franchise owners of competing brands who convert to its brand. This franchise conversion offer is valid until 3:00 p.m. on September 30.
To apply, franchise owners must have operated their business for at least three years. Applicants are also required to submit financial statements for the past three years and directly designate a general manager for the new store. In return, Burger King will cover half of the initial investment required for the brand conversion.
Burger King Japan also presented potential franchisees with another attractive incentive. It publicly stated that the average monthly sales per store last year reached about 17 million yen (approximately 15.8 million won). The company added, "By taking advantage of this support program, you will be able to recover your investment more quickly."
Acquired by Goldman Sachs at the end of February, Burger King Japan is rapidly gaining ground on competitors, recording the fastest store opening pace in the Japanese burger industry. As of the end of May 2019, Burger King had just 77 stores nationwide in Japan, but now operates 352 stores and aims to secure 600 stores across the country by the end of 2028.
Meanwhile, Burger King Japan also regularly runs a campaign for the general public to suggest potential store locations. Every person who proposes a candidate site receives a Whopper discount coupon, and if Burger King ends up leasing the site based on a consumer's suggestion, Burger King pays the proposer a cash reward of 300,000 yen.
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