LG Electronics Launches 'Endangered Species Protection' Campaign in Times Square, New York

LG Electronics is launching an environmental protection campaign using a large digital billboard in Times Square, New York City.

LG Electronics unveiled the ninth video of the "Endangered Species Protection Campaign with LG," themed around the "Flamingo" on the electronic billboard in New York's Times Square. LG Electronics

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On April 24, LG Electronics announced that it has recently released the ninth video in the "Endangered Species Protection Campaign with LG," titled "Flamingo," on the Times Square billboard. Since 2024, LG Electronics has been screening videos on the Times Square billboard themed around animals facing extinction.

This latest video highlights the severity of environmental destruction by depicting flamingos struggling to find food due to water pollution and climate change. Some flamingo species, whose populations have drastically declined, are classified as endangered by the International Union for Conservation of Nature (IUCN).

LG Electronics unveiled the ninth video of the "Endangered Animal Protection Campaign with LG," themed on the digital billboard "Flamingo" in Times Square, New York, USA. LG Electronics

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LG Electronics unveiled the ninth video of the "Endangered Animal Protection Campaign with LG," themed around the 'Flamingo' on a digital billboard in Times Square, New York, USA. LG Electronics

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LG Electronics is also running an online campaign in collaboration with the National Wildlife Federation (NWF) to provide information essential for flamingo conservation. In addition, the company supports animals such as red-tailed hawks and great horned owls protected at the Flat Rock Brook Nature Center, located near its U.S. office in New Jersey.

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