Turning Everyday Reading into Arts Sponsorship... ARKO and Yes24 Launch Campaign

The Korean Culture and Arts Council announced on the 22nd that, in collaboration with the cultural content platform Yes24, it will conduct the Art Tree sponsorship campaign to commemorate the publication of "Art Walk 2026."

The Arts Council Korea announced on the 22nd that it will carry out the Art Tree Sponsorship Campaign in conjunction with the cultural content platform Yes24 to mark the publication of "Art Walk 2026." The Arts Council Korea

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This campaign, under the theme "Shaping the Future of Arts and Culture," is designed to link everyday reading activities to support for artists. Readers who purchase books featured in the special exhibition can redeem Yes24 points for limited-edition gifts. The deducted points will then be converted into cash and donated to the Art Tree fund.

The gifts consist of an "Art Record Notebook" featuring illustrations from "Art Walk 2026" and a "Picnic Mat" reminiscent of grass. Yes24 will collect all the accumulated donations and make a lump-sum contribution to the Art Tree campaign organized by the Korean Culture and Arts Council.

The sponsorship funds will be used to support the creative activities of contemporary artists and to foster a sustainable environment for the growth of future generations of artists. The Korean Culture and Arts Council emphasized that this campaign is meaningful as a participatory initiative connecting everyday reading experiences with the sponsorship of arts and culture.

A representative of ARKO stated, "We designed this campaign so that the simple act of choosing a book can become a meaningful form of sponsorship for arts and culture," and added, "We hope for significant interest and participation in sharing the value of arts and culture through this campaign."

The campaign will run until June 30, and further details can be found on the Yes24 event page.

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