Hampyeong County Launches Mission Event "Meokbo Nolja" for Tourists

Hampyeong County in South Jeolla Province has launched an event targeting tourists during the 28th Hampyeong Butterfly Festival, aiming to attract stay-over visitors.

Hampyeong Meokbo Nolja (Eat, Watch, Play, Sleep) Mission Tour Poster. Provided by Hampyeong County

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On April 22, Hampyeong County announced that it will operate a mission-based event called the "Hampyeong Meokbo Nolja (Eat, Watch, Play, Sleep) Mission Tour" for tourists from April 24 to May 5.

This event is a stay-over tourism initiative designed to encourage out-of-town visitors to experience a range of local attractions, restaurants, and accommodations in Hampyeong.

To participate, visitors must complete at least three out of the following four missions during the festival period: use a local restaurant, visit at least two major tourist attractions, attend the Hampyeong Butterfly Festival, and stay at an accommodation within the county. After completing the missions, participants must post a review with photos on their personal social media (such as Instagram or Naver Blog), and submit the URL of their post via a Naver form to enter the event.

The county plans to select 100 participants by lottery and award them a mobile coupon worth 50,000 won, which can be used like cash at Hampyeongcheonji Mall, the official online shopping mall for Hampyeong’s local specialties.

A Hampyeong County official stated, "We organized this event to provide visitors to the Hampyeong Butterfly Festival with a unique experience and to promote stay-over tourism. We hope tourists will discover the many charms of Hampyeong and take part in the event for a chance to win."

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