Sealy Bed Reopens Renewed Store at Daejeon Shinsegae Art & Science

Global premium mattress brand Sealy Bed (CEO Yoon Jonghyo) announced on April 22 that it has reopened its store at Daejeon Shinsegae Art & Science after a renewal, aiming to target the core commercial districts in the central region.

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This renewal was carried out to provide a more pleasant shopping environment and a differentiated brand experience at the Daejeon Shinsegae Art & Science store, which has established itself as a key consumer hub in Daejeon and the Chungcheong region. Daejeon Shinsegae Art & Science is recognized as a future-oriented complex shopping space that combines shopping, culture, and scientific content, and is evaluated as the region's premier premium consumer hub.

In line with this, Sealy Bed has renovated its store in the department store into an experiential space where customers can try out premium sleep solutions firsthand and has officially begun operations. The company also plans to expand customer engagement within the region by targeting not only prospective newlywed customers in Daejeon but also those preparing to move into new homes in the second half of the year.

The renewed store features a modern and stable atmosphere with a toned-down dark green color scheme and has been designed to allow customers to fully experience the products in a comfortable environment similar to an actual bedroom. In addition, a variety of Sealy Bed's most popular mattresses and frames have been arranged so that customers can conveniently compare multiple products in one place.

In particular, the store highlights popular wedding gift products aimed at prospective newlyweds. Sealy Bed's flagship premium mattress, "Exquisite Heavenly Cedar," is a long-standing favorite among wedding customers for its exceptional support, achieved through Sealy Bed's proprietary "Rest Support Coil" technology. The "Torte II" frame, made from eco-friendly rubberwood, stands out for its natural wood texture and sophisticated design and is recognized as Sealy Bed's top-selling wedding gift frame.

To commemorate the renewal opening, Sealy Bed has also prepared a special promotion. Until May 10, the first 10 customers to purchase the "Torte II" frame will receive up to 30% off, and when purchasing a regular mattress and frame as a set, customers will be offered a 30% discount on the frame. In addition, various gifts will be given depending on the purchase amount.

A separate promotion is also available for new homeowners. Until May 31, new residents of major districts in Daejeon, including Seo-gu, Dong-gu, and Yuseong-gu, will be able to purchase select mattresses at discounts of up to 40%.

Kim Jungmin, Executive Director of Sealy Korea, said, "Daejeon Shinsegae Art & Science is a representative complex shopping venue where customers in the central region come to enjoy both shopping and culture. I am delighted that, through this renewal, we can now offer a more complete brand experience," adding, "Going forward, we will continue to actively introduce Sealy Bed's unique premium sleep solutions through store operations and a variety of benefits that reflect the lifestyles and needs of customers nationwide."

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