Sonokong to Hold 'Warehouse Festival' with DefconnTV... Accelerating Integration of Distribution and Content Business

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Sonokong, a KOSDAQ-listed company, is collaborating with the popular YouTube channel "DefconnTV" to launch a large-scale offline event called the "Sonokong Warehouse Festival." This project is designed not only as a simple discount sale but also as an opportunity to test a new distribution model that combines hands-on experiences with content.

The event will take place on April 26 at the Sonokong logistics center located in Pocheon, Gyeonggi Province. The company will fully open the space to the public and present a wide range of products, mainly toys and character merchandise. Compared to previous warehouse clearance events, Sonokong has significantly expanded both the product categories and the inventory volume, giving visitors a much broader selection.

On-site, major products will be offered at discounts of at least 50% off the regular price, with some items sold at uniform prices or in limited quantities. More than 15 IP-based products, including How to Train Your Dragon, Gabby's Dollhouse, SOK Light, Lazybot, LOL, Miniverse, Dino Alive, Octonauts, Bluey, and the Koonya series, will be available, with large volumes allocated for special deals.

This festival, in collaboration with DefconnTV, will also feature participatory programs such as live content production on-site and a game experience zone. In addition, a flea market offering anime figures, plastic models, mini cars, merchandise, stationery, and fancy goods will be held to encourage visitor participation. These on-site activities are expected to be shared via online channels, creating a structure that connects online and offline experiences.

According to Sonokong, "This event is an attempt to validate a new distribution method that goes beyond simple inventory clearance by combining customer experience and content. We have prepared a variety of promotions aimed at a wide age range, from children to kidults, including ultra-low-price and uniform-price products, as well as prize giveaways where everyone wins."

The company further explained, "By adding content elements to the offline event through our collaboration with DefconnTV, we aim to propose a new business model that integrates distribution and media." Given the strong response to previous warehouse clearance events and online promotions, Sonokong plans to continuously expand these experiential offline events and accelerate its transition to a business structure that combines IP-based content with distribution.

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