"Jeonryeok Resonates"... Ahn Seyoung x KEPCO Video Surpasses 3 Million Views

The commercial video collaboration between "Badminton Queen" Ahn Seyoung and Korea Electric Power Corporation has surpassed 3 million views within a week of its release, drawing significant attention. The message, which combines the dual meanings of "jeonryeok" as both "electric power" and "full effort," is particularly noteworthy.

Collaboration video of athlete Se-young An and Korea Electric Power Corporation. YouTube

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Korea Electric Power Corporation released a 30-second video titled "We Give Our All," created in collaboration with Ahn Seyoung, the world’s top-ranked women’s singles badminton player, on YouTube on April 15. As of April 21, the video has recorded 3.42 million views.

The video centers on Ahn Seyoung giving her all during matches and training. Through narration that emphasizes her relentless drive to surpass herself in pursuit of the top, the video highlights her image as an athlete representing Korea with total commitment.

By linking Ahn Seyoung's wholehearted dedication ("full effort") with Korea Electric Power Corporation's commitment to supplying "electric power," the video naturally delivers a double-layered message.

Phrases such as "the process of surpassing myself" and "from light to the world" appear in the video, symbolically portraying Ahn Seyoung's journey of overcoming limits and achieving growth. At the same time, some interpret this as reflecting Korea Electric Power Corporation’s vision of expanding beyond Korea into the global market.

Ahn Seyoung is the gold medalist at the 2024 Paris Olympics and the world’s number one women’s singles player. She is a leading figure in Korean badminton, consistently performing on the international stage thanks to her stable match management and tenacious defense. Ahn, who hails from Naju, shares a connection with Korea Electric Power Corporation, whose headquarters are also located in Naju. This background is seen as adding further significance to the collaboration.

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